EAT, SKI, LIVE https://eatskilive.com/ follows Millennial Professional Chef Lee Wright, who is also a competitive slalom water skier, recreational snow skier, and action/adventure seeker who is on a mission to end the stigma of mental health issues by going around the world eating locally, exploring mightily, living boldly and helping you discover your balance! EAT, SKI, LIVE delivers balance with food, action, travel, and lifestyle via intentional and engaging activities around mental health wellness. EAT, SKI, LIVE connects global audiences for fun and authentic experiences with local communities, customs, and events. EAT, SKI, LIVE enhances wellness and mindfulness with collaboration, resources, and engagement. Initial content and episodes for EAT, SKI, LIVE started in North Carolina and in Norway.
Here's a link to the EAT, SKI, LIVE Global TV Series Sizzle Reel. EAT, SKI, LIVE got a chance to shoot some content in Norway. Here's a link to the EAT, SKI, LIVE Norway Series Sizzle Reel.
Why EAT, SKI, LIVE? Life is a juggling act between our work, our family, our friends, and ourselves. Balance comes when we find meaning and joy in what we achieve and pursue in all four of those important life areas. Stress enters the picture when any or parts of those areas are out of balance.
Why is a Work-Life-Balance important to Chef Lee?
Chef Lee Uses Water Skiing to Find Balance in his life.
Chef Lee wants to end the stigma of mental health illness and promote positivity.
It is achievable to Discover Your Balance!
EAT, SKI, LIVE will be distributed on our own EAT, SKI, LIVE Roku Channel and additional streaming platforms and channels. The EAT, SKI, LIVE TV series, and our subsequent cookbooks, travel guides, and other content will enable donors and investors to make a real difference in the lives of people who crave mental health wellness. Consider these staggering statistics:
- Nationally: In 2020, 21% of U.S. adults (52.9 million) experienced a mental health condition
- Worldwide: Due to the COVID-19 pandemic, the base of 193 million people worldwide suffering from Depressive symptoms increased by 28% to 246 million, and anxiety disorders grew from 298 million people affected to 374 million or a 25% increase.
- Age Group: In the U.S., 30.6% of young adults ages 18 to 25 have the highest rate of experiencing mental health conditions, followed by 25.3% of people between the ages 26 to 49 and 14.5% of all adults who are 50+ experience mental health conditions.
- Race and ethnicity: Annually, these groups experience some of the highest rates of mental health conditions: individuals who are multiracial (35.8%), non-Hispanic white (22.6%), non-Hispanic American Indian or Alaska Native (18.7%), and Hispanic or Latino (18.4%).
EAT, SKI, LIVE is tremendously beneficial to sponsors, service providers, product manufacturers, destination, travel, and tourism, and others in the hospitality, food, beverages, action, adventure, sports, and mental health wellness industries to connect with our target audience: EAT, SKI, LIVE offers unique, fully customized opportunities for direct engagement with audiences who have tremendous purchasing powers, and who participate in and financially support numerous multi-billion and multi-trillion dollar industries.
EAT, SKI, LIVE's TARGET AUDIENCE:
PRIMARY - 18-34 years old
SECONDARY - 35+
INCOME AND INTERESTS
Annual incomes $50K+, food, cooking, unique culinary experiences, recipes, beverages - beer, wine, spirits, authentic experiences, travel and tourism, action/adventure, water and alpine sports, mental health awareness, mindfulness, work-life balance, health, well-being, positivity, optimism, doing good, giving back, inclusion and respect, international cultures, customs, history, and heritage
- In 2023, the Global Mental Health Wellness Industry was $160.3 billion.
- In 2020, the Global Wellness Industry was estimated at $4.4 trillion during the global pandemic, but the Global Wellness Institute projects a 9.9% increase to $7.0 trillion by 2025.
- In 2022, the Wellness Tourism Industry was $731.36 billion. By 2032, the industry is expected to grow to $1,876.43 billion.
- In 2023, the Global Travel and Tourism Sector was projected to reach $9.5 trillion — just 5% below 2019 pre-pandemic levels.
- In 2023, the Global Culinary Tourism Industry reached $805.9 billion and is projected to reach $2114.2 billion by 2028.
- In 2023, the Global Adventure Tourism Industry reached $4.6 trillion.
- In 2023, the U.S. Recreational Boating Industry reached $230 billion, and in North Carolina (EAT, SKI, LIVE initially started in NC), the recreational boating industry had a $9.1 billion impact on the state’s economy.
- In 2022, the Global Water Sports Gear Industry reached $46.2 billion and is projected to reach $62.745 billion by 2030.
- In 2022, the Global Ski (snow) and Snowboard Industry – $4.4 billion.
EAT, SKI, LIVE is being developed by Jill Hammergren, Creator and Executive Producer, and Chef Lee Wright, Co-Creator and On-Air Host. While they come from different parts of the world – Jill is American, and Lee is British – they share a love of travel, great food and beverages, incredible visual storytelling, and a global perspective on why mental health wellness is critical for each of us to achieve balance in our lives. EAT, SKI, LIVE entertains audiences and introduces them to unique places to visit, new foods to taste, and wild adventures to experience, and in every episode, there are Discover Your Balance segments that are intentional, engaging, and focused on mental health wellness activities. Jill Hammergren owns The Media Pro – a women-owned, full-service production, media, marketing, and communications agency. She is an award-winning visual storyteller with 20+ years of experience connecting audiences and delivering measurable results by developing and producing TV, Video, and Film projects, creating additional content for print, digital, online, media, marketing, advertising, public relations, social media strategy, and implementation; brand ideation, creation, and development; corporate communications; B2C and B2B advertising, communications, and integration. She also does large event development, organization, management, support, and resource allocations. Jill has been recognized with multiple International Telly Awards & an Emmy for excellence in video, TV, and film production. She is a 30+ year Global Media & Communications Strategist and supporter of Special Olympics. In that role, she is part of a team that provides and facilitates the promotion, education, awareness, acceptance, and inclusion for people with intellectual disabilities.
Lee Wright is a Millennial professional chef with more than a decade of experience in menu and recipe development, event organization, management, support, fine dining, hotel, and gastro pub kitchen management. He has worked as a chef in England, Norway, and Australia. He's even cooked for the late Queen Elizabeth and her staff in Buckingham Palace. Additionally, he has volunteered as a chef for WITH COMPASSION, which has served 650,000 meals to the needy in London. In 2012, Chef Lee competed as the youngest contestant at that time in UK MasterChef: The Professionals. He also starred in The Wright Way online mini-series. Lee is also a competitive trick slalom water skier with more than a decade of experience on the water around the world and an avid recreational snow skier and adventure-seeker.
